How to Curate Your Pinterest Like an Interior Designer

Welcome to Creative Digest, a weekly peek inside the world of Estro Studio—an interior design and creative agency founded by two women with incredible taste and a love for all things design. Each week, they’re sharing what’s inspiring them right now—from color palettes to flea market finds.

For us, Pinterest isn’t just a scroll—it’s a lifeline, a little universe where every pin sparks inspiration. And yes, we’ll admit it: we secretly love showing off our boards. They feel curated, effortless, and so in tune with our aesthetic.People are always asking how we’ve trained Pinterest to understand us, delivering fresh, swoon-worthy content every time we scroll. So, we decided to spill the secrets. Consider this your little guide to curating Pinterest like a pro.

1. Your Pinterest Should Be an Extension of You

Only pin what truly makes your heart skip a beat. Not just things you “kind of like”—Pinterest is smart, but it can’t read minds. If you only love one tiny aspect of an image, skip it. Your boards should scream you—your vibe, your aesthetic, your dream spaces. The more authentic your pins, the faster Pinterest learns your style.

2. Stay Organized — Make Specific Boards

Instead of corralling all your design dreams into one giant “Design” board, try breaking it down into real, tangible categories that speak to you. Every month, we create a fresh inspiration board to welcome the new season. It’s our little ritual, a way to spark new ideas, chase unexpected moments of beauty, and capture the mood and vibes of that month. Sometimes, we even make whimsical boards like “Kitsch,” a playful collection of items that make us laugh or scratch our heads—proof that design doesn’t always have to be serious. Pin the weird stuff.

Material boards are another secret indulgence. We love gathering anything that catches our eye—wallpaper, fabrics, textures, finishes—and pinning them in one place. It’s a tactile, visual playground that helps us imagine how colors, patterns, and surfaces might collide in real life.

And when a project begins to take shape, we create boards for each room. These are often private, tucked away for our clients to explore, a curated map of inspiration that keeps everything cohesive while giving them a lens through which to see what’s truly important. It’s not just about collecting images—it’s about telling a story, one pin at a time.

3. Curate Regularly

Every month, take a scroll through your boards and purge the pins that no longer speak to you. Think of it like cleaning out your closet: remove the images that no longer serve you. Vibes evolve over time and it’s okay for your Pinterest board to do so too.

4. Follow Sources That Inspire You

Designers, brands, magazines—you name it. Follow the accounts that you find yourself silently fan-girling over. Pinterest takes notice, and suddenly your feed begins to serve up exactly the kind of content that speaks your language. But don’t stop there—keep an eye out for those under-the-radar gems, the little accounts tucked in the corners of the internet that no one else seems to notice.

5. Let Pinterest Help You Learn Your Style

We’re big believers that not every style needs to be defined by a single word or era. That’s one of the things we love about Pinterest—it lets you see all kinds of styles, collect what speaks to you, and mix and match across eras. Over time, it helps you spot trends in what you’re drawn to and really refine your aesthetic eye.

Your Pinterest page becomes uniquely yours, evolving alongside your tastes as you discover, save, and curate inspiration that truly resonates. The more you pin what you genuinely love, the more Pinterest surprises you with ideas you didn’t even know you wanted. It’s like having a friend who knows your style better than you do—constantly bringing you little design gems you haven’t seen anywhere else.

So… those are our best-kept secrets for refining your Pinterest boards, making them truly your own, and keeping them in perfect harmony with your personal vibe. We hope this gives you permission to scroll a little longer tonight, pin a little more freely, and feel zero guilt about it—because let’s be honest, Pinterest doesn’t really count as “social media,” right?

Until next time on Creative Digest

Xoxo,

Estro Studio